We’re your neighbours, driven by a simple belief: that kindness, shared locally, can change lives. We connect Black Country residents who want to help with those facing hardship (through no fault of their own) right here in our community.
Have you ever wanted to donate but felt overwhelmed by choices?
Ached to help others but didn’t know where to start?
Wondered where your donations were going or who they’re impacting?
For less than a loaf of bread a week (£1), you can transform lives in the Black Country. We’ll keep you updated on exactly who your contribution helps.
Help us hit our £5,000 goal and make a real difference!
We’ve set an initial goal of £5,000 to ensure we can provide substantial, direct support to those in crisis across the Black Country. But this is just the beginning! We want to keep helping as many people as possible, and we can only do this with your generosity.
Every pound you donate brings us closer to making a significant impact on local lives. Your support empowers us to provide meaningful assistance where it’s needed most.
See the pledges we’ve already made on our ‘News‘ page, and please, help us spread the word. Tell your friends, tell your family; ask them to get involved! Together, we can build a stronger, more supportive community.
A small portion covers essential running costs like card processing fees and website maintenance.
We’re actively seeking corporate sponsors to fully cover these costs, so soon, 100% of your generosity will reach those in need.
The Goodwill Revolution is a movement built on the incredible kindness already present in the Black Country. We recognise the overwhelming generosity of our community – with over half of us already giving to charity – and we’re here to amplify that goodwill, focusing it where it’s needed most: right here at home. We understand the desire to help, the ache to make a difference, and the frustration of not knowing where to start or how much impact your donation truly has. We’re here to bridge that gap.
We provide immediate, tangible support to individuals and families facing adversity and crisis through no fault of their own. We are entirely reliant on small, accessible donations of just £1 a week, which allows us to accept anonymous referrals exclusively from trusted professionals who work directly with the public. This ensures our aid is delivered discreetly and effectively to those who need it most, providing hope and stability during their most difficult times.
Imagine a Black Country where, in that moment when your world is unexpectedly turned upside down, you’re not left to fall.
Our vision is a community where the collective goodwill of neighbours creates a safety net, ensuring every family in crisis finds immediate comfort, restored dignity, and the genuine hope they need to get back on their feet.
Kindness Amplified
We celebrate and harness the existing kindness within the Black Country, channeling it towards maximum impact in our local community.
Local Focus
We prioritise supporting those in need within the Black Country, ensuring that donations directly benefit our neighbours and strengthen our community.
Transparency and Trust
We are committed to complete transparency, ensuring that the vast majority of donations (at least 95%) go directly to those in need. A small, carefully managed portion is used to cover minimal, essential running and admin costs to ensure the long-term sustainability and effectiveness of The Goodwill Revolution. We believe in building trust through clear communication and demonstrable impact.
Accessibility and Simplicity
We make giving easy and accessible, removing the overwhelm and uncertainty often associated with charitable giving. Giving £1 a week can make a real difference.
Collaboration and Partnership
We work in partnership with local charities, like Friends of Alfie Johnson and Help Harry Help Others, and seek collaborations with businesses that share our commitment to community well being.
Impact-Driven
We are dedicated to making a tangible difference in the lives of those we serve, focusing on providing essential support for food, furniture, clothing, shelter, heating, and even medical equipment/counselling support.
Community Empowerment
We believe in empowering the community to be the change they wish to see, fostering a sense of collective responsibility and shared purpose.
The Goodwill Revolution is more than just a non-profit organisation; it’s a call to action. We invite you to join us and become a ‘good willer’. For just £1 a week, you can be part of a powerful movement that is transforming lives in the Black Country. Imagine the impact if we all gave a little!
Explore our website to learn more about how you can join the revolution and amplify your kindness today.
Imagine the difference you could make in the Black Country! Donating anything, starting from just £1 a week means you will be part of a movement that brings hope and support to those facing unexpected adversity and hardship.
Whenever you buy anything online – from your weekly shop to your annual holiday – you could be raising free donations for The Goodwill Revolution with easyfundraising?
There are over 8,000 retailers on board ready to make a donation – including eBay, Argos, John Lewis & Partners, ASOS, Booking.com and M&S.
It won’t cost you a penny extra to help us raise funds.
Visit www.easyfundraising.org.uk/causes/the-goodwill-revolution and join for free or click here to scan the QR code.
Every time you shop online, go to easyfundraising first to find the site you want and start shopping.
After you’ve checked out, the retailer will make a donation to The Goodwill Revolution at no extra cost to you whatsoever! There are no catches or hidden charges and The Goodwill Revolution will be incredibly grateful for your donations.
