Why Us?

From the Black Country, For the Black Country

We’re The Goodwill Revolution, born and bred in the Black Country, and we’re on a mission to help our own. We understand the unique challenges faced by people right here in our community, because we’re part of it. We’re not a big, faceless organisation; we’re your neighbours, driven by a simple belief: that kindness, when shared, can change lives.

Life throws curveballs. Sometimes, people fall through the cracks. They might not qualify for government assistance, but they’re facing real hardship. For example:

  • A senior citizen losing their winter heating allowance and needing a warm blanket.
  • A family escaping domestic violence, starting over with nothing.
  • A family facing a devastating health diagnosis, struggling to make ends meet.

These are just a few examples of the situations we address. There’s no limit to who we want to support, because there’s no limit to the challenges life can bring.

Our approach is unique. We work through referrals from people who work directly with those in the community – those who truly know the individuals and families in need. These people see and hear about the struggles first-hand, and they know where a little help can make a world of difference. They’re the key to connecting us with those who need us most.

We’re not just about sticking a plaster on; we’re about providing tailored support. Whether it’s a

  • practical need like furniture or food,
  • financial assistance during a crisis, or even
  • access to counselling after a life-changing event,

We’re here to offer a helping hand. We understand that every situation is different, and we strive to provide the right support at the right time.

We’re powered by the generosity of our community. Imagine the impact if we all paid kindness forward for less than the cost of a loaf of bread per week. Just £1 a week can make a tangible difference to someone in the Black Country. Think of all the people we could help, all the lives we could touch.

Every penny donated goes directly to supporting people in need. We’re entirely self-funded and run by volunteers, meaning your hard-earned money goes where it matters most: directly to helping those in our community.

We’re also proud to support two incredible local charities: Friends of Alfie Johnson and Help Harry Help Others. These organisations provide vital support to families impacted by cancer and those needing specialist disability equipment. By donating to The Goodwill Revolution, you’re also helping these fantastic causes.

Join the Goodwill Revolution. Be a part of the change. Because together, we can make the Black Country a better place for everyone.

Please click on the links below to visit two small, local charities that are close to our hearts

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